Top Reasons Why Most People Fail at Business – How to Avoid Being a Statistic in Business Failure

July 7th, 2009 by Lainna Dobosz

If I had to rely on the old way of drumming up business, I would be 89 years old at Wal-Mart with a big yellow smiley face on my blue vest!  I remember the first time someone came to me with the idea of network marketing.  I went to a business meeting and saw the 5 circles drawn underneath my name that represented the 5 people I had to get into my business.  The only thing that I needed to do was find 5 friends who I wanted to invite into my business, and when they each had 5 circles under their name too, we’d all be millionaires!  I was walking on air as I exited the hotel meeting room.  Never mind the other 3 people who were rolling their eyes through the presentation.  I had the vision! 

The next day I went to work and I complimented a colleague of mine.  (Step one in building rapport done!)  Then I asked her for a favor if we could talk when I wasn’t “on my way to a meeting” (I’ve got this thing down!  Step two…be busy.  Check!)  I didn’t give her an option to say no (exactly like the script said).  I had it nailed!  It sounded a little something like this:

“Hey Julie!  You know, I really admire the way you do business.  You’re a super sales-woman!  I’m on my way to an important meeting, but I was hoping you could help me with something a little later on.  Does tonight work or should I call you tomorrow?”  The words flowed effortlessly from my mouth since I had rehearsed the candid speech all the way to work in my car.  When she squinted her eyes at me and asked me if I was about to sell her something, I about fell to the floor.  That was NOT supposed to happen!  I froze in my tracks, scanning my mind for the script.  This definitely was not in there anywhere!

It actually amazes me that people still teach this technique for marketing a business opportunity.  First of all, if anyone has ever been remotely interested in network marketing, they are already keen on the approach.  The “compliment approach” is way overdone and completely insincere.  And how about the poor soul that it did work on?  Once they were taught how to use the “compliment approach”, they would soon realize they were duped. 

With intenet marketing systems in place, this old way is history.  Millions upon millions of people are miserable in their current situation and are actually online looking for a way out.  Why in Heaven’s name would you try to convince someone to take a look at your business, when you could have an unlimited number of people from all corners of the country begging you for more information?

I’ll tell you exactly why.  Excuses.  If you’ve used any of the following excuses, it’s time to change your way of thinking.  (Otherwise, you may find yourself working in Wal-Mart after retirement.  Or worse, complimenting the person ahead of you in the grocery line right before you ask them for a favor.) 

Excuse #1- It’s too expensive:  It is true that internet marketing can cost money.  And if you don’t know how to do it correctly, it can cost you a lot of unnecessary dollars.  But the truth is, most internet marketing can be done at low cost or no cost.  Internet marketing has allowed the little guy to compete with large corporations.  Search engines look for useful information and rewards these people with free front-page exposure.  This is a big deal because now everyone has a chance to make a name for themselves.  And it all starts by giving information.  What a concept! 

Excuse #2- I’m not a techie:  Did you know how to tie your shoes or drive a car before you learned?  The obvious answer is no.  You didn’t know how to do anything before you actually learned.  You couldn’t read this article, type a response, or turn off your computer until you first learned.  This is actually the worst excuse because it is ONLY an excuse.  The only way to overcome this excuse is to sit down and learn.  There are plenty of intenet marketing systems online today that will teach you simple strategies in gaining exposure online. 

Excuse #3- It’s impersonal:  I’ll admit, when people started communicating via text more than calling, I thought it was a bit impersonal too.  I even remember trying to adjust the first time a guy asked me out on a date through text.  (I still object to a text date proposal.  But I’m digressing a bit.)  The fact is, times have changed.  Email communication, text conversations, and instant messaging has become the norm.  Internet marketing, including social media, is the wave of the future.  If you don’t use it, you’ll be left behind.

Learning internet marketing can last a lifetime without direction.  The Renegade Marketing System is an internet marketing system that will teach you how to market your business online simply and easily.  Get your FREE Attraction Marketer’s Manfesto here: http://AWT.marketersmanifesto.com 

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